These black-owned beauty brands are created by women who embody the definition of Black Girl Magic! February isn’t the only time that you should be buying from black-owned businesses, but it’s a great chance to support these brands and discover new products that will take your beauty routine from “blah” to “bangin’.” And besides – life’s too short to not be buying from diverse and inclusive companies!

Ayele & Co

Previously known as Bahi Cosmetics, the Maryland born founder Emmanuelle Bahi has created a 100% natural cosmetics company with products ranging from skincare to beauty. A personal favorite is the Sunflower Sweets Serum. This little bottle of magic will take your skin to the next level and clear up any marks and blemishes, thanks to the blend of vitamin E and tea tree oil. Stock up now because this best-seller goes fast and with good reason.

Juvia’s Place

One word: PIGMENT! Juvia’s Place is a favorite among the beauty community for their pigmented shades and the bright payoff on all skin tones. All products are at an amazingly affordable price point and will leave you glowing and bright. The Masquerade Palette has a perfect mix of both bold foil shades and natural browns. The look possibilities are endless.

Fenty Beauty

Miss Robyn Fenty really went off when she created Fenty Beauty. The cosmetics brand that turned the beauty industry on its head pushed the envelope for what was long overdue in the community. Think: darker foundation shades, a setting powder that doesn’t make dark skin ashy, and lip gloss that stays poppin’. The Gloss Bomb in the OG shade Fenty Glow should be in every person’s makeup bag. In the words of Ariana Grande, it’ll be the “Highlight of your life, just like that Fenty Beauty kit.”

Hunny Bunny

Trying natural deodorant may seem scary and like a one-way ticket to smellier BO, but it’s truly life-changing experience. Once you start using it, you can’t go back. Hunny Bunny was created by an eco-friendly mother and daughter duo from Washington, DC, with a passion for using ingredients that are recognizable and safe. Their natural deodorant comes in three natural, non-fragranced, scents and is a great way to get into the world of aluminum-free deodorants. 

Golde

BONUS: One way to have a beautiful outside is by having a healthy inside. The Original GOLDE tonic blend by GOLDE is a blend of turmeric and ginger that is fantastic for detoxing and tastes best, in my opinion, when added to almond milk. It’s a great way to start your day and a critical part of your beauty routine that can be drunk.

Supporting black-owned businesses isn’t hard. In fact, many products are a better alternative to your usual faves. Check these brands and products out now, you can thank me later!

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Feature Image via Victoria Morris